• Hasselblad Reveals the Design Philosophy of its X-Series Cameras

    10 days ago - By Peta Pixel

    Hasselblad has started a new series on YouTube that aims to give viewers an inside, behind-the-scenes look at the company's headquarters in Sweden. Its first episode centers around the design philosophy of its X-system of mirrorless cameras, and the thought process behind it.
    Called Hasselblad's Home , this ongoing series is designed to show fans of the storied brand an “intimate look” at the company's Gothenburg, Sweden headquarters. Hasselblad says that it intends to let its designers and engineers talk about their thoughts and processes behind the development of its medium format...
    Read more ...