• Instagram Head: ‘Instagram is No Longer a Photo Sharing App'

    10 monthes ago - By Peta Pixel

    Instagram is looking to focus its attention on competing directly with TikTok and as a result, its head Adam Mosseri says that the popular app is no longer a photo-sharing app, but will shift to entertainment, video, and shopping.
    “We are no longer a photo-sharing app,” Mosseri says bluntly in a video posted to Twitter. “The number one reason people say they use Instagram, in research, is to be entertained.”
    He explains that he recently told the company that because of this data, he and therefore Instagram will “lean in” to the entertainment trend and video. Mosseri says that TikTok and...
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