• The Inevitable Convergence of Social Media, Commerce, and Visual Content

    2 monthes ago - By Peta Pixel

    You walk through the supermarket aisle until you face various choices for the product you wish to eat. In the case of cereals, it can be 20 or more different options. You reach out and pick one, which you feel is the right decision based on a well-educated process.
    In fact, when you make that decision, you are executing on thousands of messages received during most of your entire lifetime-each one with the sole purpose of influencing that decision. In commerce, that purchasing act is called the second moment of truth. The moment when millions of dollars of marketing is converted into a...
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