• Sunday Mailbag: MAD Bold Text Origin?

    One year ago - By Tom Richmond

    Q: What was the origin of the bold words in the dialogues of movies and TV shows in MAD? A: You mean when certain words in the word balloons in a MAD movie or TV parody are done in bold text like this?: That's a great question. In fact it's such a hard question I don't know the answer. So I asked the one guy I thought might know the answer, MAD‘s art director Emeritus Sam Viviano. Turns out he doesn't know either, but he did have a lot of illuminating information on that particular MAD tradition: Okay, here's my take on the question about bolding in...
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