Nike's New Belgrade Basketball Court Designed for Upcycling
11 days ago - By Arch Daily
© Rastko Šurdić
Creative agency Accept & Proceed has designed a new basketball court for Nike using 20,000 recycled sneakers in New Belgrade , Serbia. Inspired by the ‘Move to Zero' ethos, the design features the court, children's playground, bleacher benches, chain link fence, outdoor gym, collection bins, in-store campaign presence and restoration of existing elements. The renewal aims to re-energize the local neighborhood while providing a space for play and for sport among kids and adults alike.
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